Easyou®

Easyou®

Branding/Identity/Typography/Art direction

Easyou is a fresh, interactive, close and inclusive brand that aims to empower those who will be its followers, belong and conquer the market for skin care, fashion and beauty, inspiring its essence in how important it is for anyone to understand that personal care is not a routine but a lifestyle, that aesthetics is nothing more than a reflection of our physical and mental health (inside we are how we see ourselves outside), it is important to generate a culture based on experience and learning about what products enhance our external body, and a strong audience that identifies with the brand.

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