THE ART DIRECTORY

THE ART DIRECTORY

Typography

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Chef Burger® C.c Buena Vista

Chef Burger® C.c Buena Vista Barranquilla Atlántico.

Indoor/Artwork/Muralism

Ending 2019, the legendary burger brand that was born in Medellin but has been expanding in Colombia, welcomes its new era. Rendo was in charge of delivering a new look and feel based on the experience at the points of sale through a work of art in each one. Strategically located to play in communion with the brand and its space.

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Chef Burger® C.c Arkadia

Chef Burger® C.c Arkadia Medellín Colombia.

Indoor/Muralism

Ending 2019, the legendary hamburger brand that was born in Medellin but has been expanding in Colombia, welcomes its new era. Rendo was in charge of delivering a new look and feel based on the experience at the points of sale through a work of art in each one. Strategically located to play in communion with the brand and its space.

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Band Bandy Gallery x Rendo®

Band Bandy Gallery x Johnnie Walker x Rendo®

Outdoor/Artwork/Muralism

I was summoned by art curator Celine Lerebourg to paint the facade of her Bandy Bandy Gallery in Bogotá through Urban Poster for Johnnie Walker We had an initial concept to read; Thirst and freshness. The intention for this project was to visually and colorically evoke these two initial concepts. Being literal in some cases using elements of everyday life but always emphasizing in my study about all dimensions, matter and space.

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Betty´s Bowls®

Betty´s Bowls® Medellín Colombia

Indoor/Artwork/Muralism

The most brutal breakfast place in Medellin, Provenza neighborhood, after a few cups of coffee there, I was hired to paint a artwork indoor. For the conceptual development of the piece, I began to do studies with a brush on paper and black ink, thinking that it would take those lines to a much larger surface. Brush strokes on the wall with a 1 inch gauge brush.

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Easyou®

Easyou®

Branding/Identity/Typography/Art direction

Easyou is a fresh, interactive, close and inclusive brand that aims to empower those who will be its followers, belong and conquer the market for skin care, fashion and beauty, inspiring its essence in how important it is for anyone to understand that personal care is not a routine but a lifestyle, that aesthetics is nothing more than a reflection of our physical and mental health (inside we are how we see ourselves outside), it is important to generate a culture based on experience and learning about what products enhance our external body, and a strong audience that identifies with the brand.

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Serena Jane

Serena Jane

Branding/Typography/Art Direction

Cannabis-based product brand that will initially operate in the medicinal market and in the recreational medium-term, its main value proposition is the high quality of its products backed by the fact that it offers products from the two categories of cannabis: sativa and indicates to do so unifloral and that the public understands that you are consuming. Initially the products will be assembled with the indigenous people, in the medium term the same brand is proposed to sow and develop them in their own laboratories, their projection is to export and develop two product lines: medicinal and recreational.

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Tierralta

Tierralta Coffee Collective

Branding/Identity/Typography/Art Direction

Tierralta is a coffee brand specialized in the search, selection and distribution of origin coffees, with a focus on the human side, good processes and the Colombian coffee tradition. In the medium term, its intention is to export premium coffee mainly to the USA, but with the intention of also taking it to other countries. It has in its portfolio an important variety that has been carefully selected.

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Salomom®

Salomom®

Branding/Identity/Typography/Art Direction

Fashion brand for children between 1-3 years old, whose main proposal is the design of high quality garments, style, practicality and comfort for children and their parents, offering this market and its public a new alternative that will do more fun and comfortable the life of parents and children, this backed by a great social work that aims to express a message full of love, awareness and sustainability with specific events that will make this one of the most important and influential children’s fashion brands in Latin America in 2,025. Unisex designs, with timeless style.

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